Designing a logo involves a strategic and creative process aimed at capturing the essence of a brand. It begins with thorough research to understand the company's values, target audience, and industry. Next, designers brainstorm ideas and sketch concepts, focusing on simplicity and memorability. These sketches are then refined digitally, experimenting with color, typography, and imagery. Feedback from stakeholders is crucial in iteratively improving the design. The final logo should be versatile, scalable, and convey a distinct identity that resonates with the brand it represents.