BRANDING & IDENTITY

Charlotte Football Club Rebranding

As part of the rebranding of Queen City F.C. to Charlotte Football Club, I identified an opportunity to enhance the overall brand identity. My goal was to create a dynamic and edgy new look for the organization, accompanied by a compelling campaign aimed at the younger generation. Recognizing North Carolina's prominence in youth soccer development, I focused on incorporating vibrant colors and dynamic shapes to reflect the energy and liveliness of the sport. The new design captures the excitement and enthusiasm the organization seeks to inspire when their players take the field. There's a new wave in town—are you ready to join?